Cesar Chavez Day Poster

print / poster


Design a special poster and flyer for Cesar Chavez Day events in Chico.




As one of the infamous traditions in Chico, people usually misrepresent and disrespect this particular national holiday. Corroborated with Tray Robinson, the director of the Office of Diversity and Inclusion at California State University, Chico, and supported by Walter P. Reuther Library at Wayne State University and the Cesar Chavez Foundation, the posters and flyers were produced in order to promote the events. The series of events were organized by the Office of Diversity and Inclusion, and were designed to inform people in Chico, especially students, about the significances of Cesar Chavez to the nation. A photograph in which Cesar Chavez was performing the speech was chosen to represent him as a strong leader who fought for the rights of workers. Using the same color theme as the United Farm Workers as well as the bold typography, the strong and rigorous aesthetics were attained. It strongly signifies the foundation that Cesar Chavez established for the workers with his life.